Tag / crack+cider
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Crack + Cider: Swapping Extra Change for Socks
At first, “Crack + Cider” might seem a crass name for an e-commerce site intended to help the homeless. But that’s just the point. Before the company’s launch, a British panhandler told its founding duo, “People don’t give me money because they just think I’ll spend it on crack and cider.” That’s exactly the impression…
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